Synergize IT

Queens Park Rangers W12 executive suites, which provide panoramic views of the pitch, are amongst some of the best hospitality suites available. Queens Park Rangers wanted to promote those VIP boxes to their existing fans while trying to build up their mobile database.

Synergize IT implemented an SMS campaign, which was promoted online at www.qpr.co.uk and via channels on match day, whereby fans could text-in to win 2 tickets with hospitality for the next home game.  This met QPR’s objective to promote thier hospitality packages and also allowed them to enage with the fans by using QPR TV to show the winners enjoying the game in style.

QPR fans simply texted in their name to a dedicated keyword (QPR) over a 4-day period. The campaign resulted in QPR receiving exposure of their W12 suites while also receiving additional mobile data to the QPR mobile database for future commercial messages.

QPR also approached Synergize IT regarding a trial SMS campaign to tackle Abusive and Foul Language. Synergize IT set up a service QPR ABUSE where fans could text in to report repeat offenders of abusive behaviour. Once received the message would then be forwarded to the appointed head steward who would co-ordinate a steward in the received stand area. This is a real first for a football club and shows QPR taking important steps to deal with this problem.