Leisure Services

The leisure, entertainment and media markets offer a great many opportunities for Synergize IT’s unique product repertoire. The mobile marketing services we offer are geared towards creating new channels of revenue through unique advertising and promotional activity such as target-driven content, subscriptions and interactive campaigns such as competitions, volume voting and mobile auctions.

We have worked with a number of companies that fall into the leisure sector, such as music artists, newspapers, content providers, football clubs and TV and radio companies.

The type of solutions we can deliver in the Leisure sector include:

  • High volume voting platform – TV Voting competitions
  • Competition and Quizzes
  • Mobile Auctions – TV/Radio type companies
  • Media & Subscription campaigns – to deliver content and generate revenue – content providers
  • Promote and expose their business
  • Market in a more direct and targeted way
  • Promote new products or services
  • Text updates or alerts
  • Create “text to win” campaigns
  • Provide immediate response improving customer care
  • Access real time reports and view the amount of people that have interacted with a campaign
  • Immediately monitor the success of the campaign and measure ROI

Case Study


Stan James Plc. is a Synergize IT customer in the Leisure Services sector. The Stan James brand has been at the forefront of Sports Betting over the last decade. With innovative markets and value prices Stan James has become one of the most acclaimed names within the betting industry.

Stan James make use of Synergize IT’s Mobile Campaign and Mobile Email products to use as part of their Marketing Mix and as a tool to engage with their customers and sports fans.

Mobile Campaign is used with an SMS opt-out facility sending informational and promotion messages to Stan James customers.  Example uses include:

  • Letting customers know latest odds for a sporting event
  • Distributing promotional sign-up messages
  • Promoting use of the Stan James mobile application

Mobile Email is used as a promotional tool whereby sports fans can text-in to a shortcode and keyword for Stan James to then act upon on.  Example uses include:

  • Text-in to receive a call from Stan James to open up an account
  • Text-in to send customer feedback to Stan James

Moving forward Stan James and Synergize IT are working together to use mobile to further enhance service offerings and differentiate themselves from competition.   As mobile and technology partners, Synergize IT provide Stan James with dedicated Account Managers.

For further information about Stan James please visit www.stanjames.com