Business Services

Synergize IT’s unique portfolio of products can easily be customized to assist, enhance or integrate with the services that businesses already offer to their customers. Communication through mobile marketing opens up an entirely new channel for businesses to reach their target audience – one that is instant, interactive and creates invaluable brand awareness and loyalty.

The trend is new and innovative yet many businesses have been quick to realize the benefits that mobile marketing provides and have integrated it into their business model. Mobile Marketing provides opportunities for the following:

 

  • Advertising (i.e TV advert – for more information text INFO to 123456)
  • Competitions
  • Customers updates and alerts
  • Build mobile database
  • Asset management (i.e employee communication)
  • Asset tracking
  • Reduce operational costs
  • Rapidly integrate with existing customer systems (i.e CRM, database)

Case Study


Independent Transport Associates Ltd (ITAL) are a Synergize IT customer in the Business Services sector who provide specialised services in revenue protection for transport operators.  ITAL’s current customer list includes the likes of:

  • South West Trains
  • National Express East Anglia
  • Chiltern Railways
  • London Overground Rail Operations
  • Transport for London (Buses)
  • Serco Dockland (DLR)
  • Arriva Trains Wales

ITAL make use of Synergize IT’s Mobile Tracker and Mobile Converse products as part of their VirtualMinder and Gatekeeper services.

VirtualMinder is a service that supports lone worker protection.  No special equipment and no call-centre is required.  The system can track mobile phones and allows staff members to raise an alarm with a single button press.  This can alert managers, colleagues or police and automatically set up a conference call so that relevant persons can listen to the incident as it happens and decide on a course of action.  A digital recording is automatically stored for later use as evidence if required.  It is a web GUI based service for transport industry professionals.

Gatekeeper is a portal service which can be used to control and monitor access to all the other services and to provide pre-recorded briefing messages as staff members log on and off.  This can be used to ensure that only staff who are on duty receive broadcast messages or have access to sensitive applications.  It is a web GUI based service for transport industry professionals.

Moving forward ITAL and Synergize IT are working together to use mobile to further reduce fraud leakage and increase productivity (reducing operational costs).   As mobile and technology partners, Synergize IT provide ITAL with dedicated Account Managers.

For further information about ITAL please visit www.ital-uk.com