Queens Park Rangers W12 executive suites, which provide panoramic views of the pitch, are amongst some of the best hospitality suites available. Queens Park Rangers wanted to promote those VIP boxes to their existing fans while trying to build up their mobile database.

Synergize IT implemented an SMS campaign, which was promoted online at www.qpr.co.uk and via channels on match day, whereby fans could text-in to win 2 tickets with hospitality for the next home game.  This met QPR’s objective to promote thier hospitality packages and also allowed them to enage with the fans by using QPR TV to show the winners enjoying the game in style.

QPR fans simply texted in their name to a dedicated keyword (QPR) over a 4-day period. The campaign resulted in QPR receiving exposure of their W12 suites while also receiving additional mobile data to the QPR mobile database for future commercial messages.

QPR also approached Synergize IT regarding a trial SMS campaign to tackle Abusive and Foul Language. Synergize IT set up a service QPR ABUSE where fans could text in to report repeat offenders of abusive behaviour. Once received the message would then be forwarded to the appointed head steward who would co-ordinate a steward in the received stand area. This is a real first for a football club and shows QPR taking important steps to deal with this problem.

Synergize IT is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Synergize IT may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 17/02/10.

What we collect

We may collect the following information:

• name and job title
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at gomobile@synergizeit.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Synergize IT, Runnymede Malthouse, off Hummer Road, Egham, Surrey TW20 9BD.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

The term ‘Synergize IT’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is Synergize IT, Runnymede Malthouse, off Hummer Road, Egham, Surrey TW20 9BD. Our company registration number is 5517589. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

• The content of the pages of this website is for your general information and use only. It is subject to change without notice.
• Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
• Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
• This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
• All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
• Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
• From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
• You may not create a link to this website from another website or document without Synergize IT’s prior written consent.
• Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales.

• you may print or download to a local hard disk extracts for your personal and non-commercial use only
• you may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material

You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

We have worked with a number of companies that fall into the leisure sector, such as music artists, newspapers, content providers, football clubs and TV and radio companies.

The type of solutions we can deliver in the Leisure sector include:

• High volume voting platform – TV Voting competitions
• Competition and Quizzes
• Mobile Auctions – TV/Radio type companies
• Media & Subscription campaigns – to deliver content and generate revenue – content providers
• Promote and expose their business
• Market in a more direct and targeted way
• Promote new products or services
• Text updates or alerts
• Create “text to win” campaigns
• Provide immediate response improving customer care
• Access real time reports and view the amount of people that have interacted with a campaign
• Immediately monitor the success of the campaign and measure ROI

Case Study

Stan James Plc. is a Synergize IT customer in the Leisure Services sector. The Stan James brand has been at the forefront of Sports Betting over the last decade. With innovative markets and value prices Stan James has become one of the most acclaimed names within the betting industry.

Stan James make use of Synergize IT’s Mobile Campaign and Mobile Email products to use as part of their Marketing Mix and as a tool to engage with their customers and sports fans.

Mobile Campaign is used with an SMS opt-out facility sending informational and promotion messages to Stan James customers.  Example uses include:

• Letting customers know latest odds for a sporting event
• Distributing promotional sign-up messages
• Promoting use of the Stan James mobile application

Mobile Email is used as a promotional tool whereby sports fans can text-in to a shortcode and keyword for Stan James to then act upon on.  Example uses include:

• Text-in to receive a call from Stan James to open up an account
• Text-in to send customer feedback to Stan James

Moving forward Stan James and Synergize IT are working together to use mobile to further enhance service offerings and differentiate themselves from competition.   As mobile and technology partners, Synergize IT provide Stan James with dedicated Account Managers.

For further information about Stan James please visit www.stanjames.com

The trend is new and innovative yet many businesses have been quick to realize the benefits that mobile marketing provides and have integrated it into their business model. Mobile Marketing provides opportunities for the following:

• Advertising (i.e TV advert – for more information text INFO to 123456)
• Competitions
• Customers updates and alerts
• Build mobile database
• Asset management (i.e employee communication)
• Asset tracking
• Reduce operational costs
• Rapidly integrate with existing customer systems (i.e CRM, database)

Case Study

Independent Transport Associates Ltd (ITAL) are a Synergize IT customer in the Business Services sector who provide specialised services in revenue protection for transport operators.  ITAL’s current customer list includes the likes of:

• South West Trains
• National Express East Anglia
• Chiltern Railways
• London Overground Rail Operations
• Transport for London (Buses)
• Serco Dockland (DLR)
• Arriva Trains Wales

ITAL make use of Synergize IT’s Mobile Tracker and Mobile Converse products as part of their VirtualMinder and Gatekeeper services.

VirtualMinder is a service that supports lone worker protection.  No special equipment and no call-centre is required.  The system can track mobile phones and allows staff members to raise an alarm with a single button press.  This can alert managers, colleagues or police and automatically set up a conference call so that relevant persons can listen to the incident as it happens and decide on a course of action.  A digital recording is automatically stored for later use as evidence if required.  It is a web GUI based service for transport industry professionals.

Gatekeeper is a portal service which can be used to control and monitor access to all the other services and to provide pre-recorded briefing messages as staff members log on and off.  This can be used to ensure that only staff who are on duty receive broadcast messages or have access to sensitive applications.  It is a web GUI based service for transport industry professionals.

Moving forward ITAL and Synergize IT are working together to use mobile to further reduce fraud leakage and increase productivity (reducing operational costs).   As mobile and technology partners, Synergize IT provide ITAL with dedicated Account Managers.

For further information about ITAL please visit www.ital-uk.com

• Cost Effectiveness
• High Response Rates and Reach
• Revenue Generation
• Immediacy
• Automation
• Reporting
• Trackable ROI
• Reducing Operational Costs

The prospect of launching mobile strategies can be daunting, mobile after all is a new platform, that is why Synergize IT have a number of products available.  This product diversity, coupled with our vast experience and track record, enables us to tailor a mobile strategy thats suits your needs.

You can view the PDF’s to see how Synergize IT can help assist you in your business.

Synergize IT are pleased to announce the launch of the 4 step go to market plan,helping enterprise customers realize their potential and build thier Mobile Touchpoints.

Synergize IT launch new product range

Synergize IT are pleased to announce the launch of our new product range and re-brand. Synergize IT have designed a range of Mobile Solutions that suit all business needs, so whether you’re developing a comprehensive mobile marketing strategy, launching a mobile vote competition or simply looking for a bulk-messaging platform. Synergize IT can help and advise on everything mobile, quite simply Synergize IT aim to Mobilise the Enterprise!

Queens Park Rangers

Synergize IT launched a trial with QPR including an SMS Abuse Campaign whereby fans can text in to the club repeat offenders of abusive behaviour. QPR used Synergize IT’s Mobile Vote product with automated response services.

Farnborough Football Club

Synergize IT launched a text in competition service to Farnborough FC offering their fans better interaction with the club and a chance to win a sponsor’s prize.  Synergize IT worked with Club sponsors Medion. The club used Synergize IT’s Mobile Vote and Mobile Campaign products.

ITAL

Synergize IT launched a tracker service with ITAL, using corporate passive location services to monitor and track public service workers.  ITAL took advantage of Synergize IT’s Mobile Tracker and Mobile Converse products.

Stan James

Synergize IT launched campaign and e-mail services with Stan James enabling them to intelligently manage mobile marketing promotions and offer their customers opt-out service. Stan James used Synergize IT’s Mobile Campaign and Mobile Email products.

Vidwizz

Synergize IT in conjunction with mCard Media Ltd launched a new innovative service allowing users to create personalized video messages that give their words unique visual impact. VidWizz is a free service that requires no user registration. Visit the VidWizz website for further information. Vidwizz uses the Synergize IT Mobile Content product.